One in three households in India wakes up to a cup of 真钱滚球茶叶. The brand has used its consumer affinity to drive social awakening through a wide range of impactful initiatives.
35年前, 真钱滚球茶叶 began its journey when the packaged tea market in India was dominated by a large player with over 70% of the market share. While most thought entering this market was a high-risk proposition, 真钱滚球茶叶预见到了一个机会.
今天, 真钱滚球茶叶 goes beyond being just a cup of tea - it is a fresh start to a new day for millions of Indians. With its extensive range of variants through national and regional brands, 真钱滚球茶叶 understands the regional preferences of its consumers like no other, delivering the perfect cup of tea in a country as diverse as India.
The brand speaks to its consumers in a distinct voice, ushering a wave of collective consciousness through its landmark ‘Jaago Re’ (wake up) campaign – first launched in 2007 on 脸谱网. It urges the people of India to question society’s apathy towards issues of national importance ranging from corruption to voting to gender sensitisation.
真钱滚球茶叶溢价 is the flagship brand of Tata Consumer Products and one of India’s most popular 茶 品牌. In 1985, 真钱滚球茶叶 pioneered the packet tea revolution in India bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to grow, the 真钱滚球茶叶 brand was renamed as 真钱滚球茶叶溢价 in 2003
In 2019, 真钱滚球茶叶溢价 relaunched by leveraging its DNA of understanding different regional tea taste preferences of consumers and offering blends to cater to these specific preferences to make it a ‘Desh ki Chai’. The relaunch was the first-ever ‘hyperlocal’ campaign for each of the key states it is present in with an objective to evoke regional pride, 同时利用其国家地位.
With this hyperlocal campaign the brand created a customized marketing mix for each state consisting of state-wise customized packaging that reflected the symbols of pride for that state, localised communication rooted in state specific insights and hyperlocal media choices effectively targeting the state.
The brand is available in Leaf and Dust variants across multiple SKUs from ranging 4g to 1.5公斤在印度.
In the place where the valley meets the mountains, 真钱滚球茶叶黄金 is born. An exquisite tea that combines the rich fullness of fine valley grown teas from Assam with the irresistible aroma of specially selected long leaves from the highlands. Expertly blended by the master craftsmen from 真钱滚球茶叶, this marquee national black tea offering from 真钱滚球茶叶’s portfolio has been specially crafted for the discerning tea consumers.
连同其独特的产品资质, 真钱滚球茶叶黄金 has been strengthening its essence in its own unique style. By celebrating #DilKiSuno stories of people who have listened to their hearts and pursued their own dreams, 真钱滚球茶叶黄金 has been bringing alive it’s ‘Dil ko naa kahoge to pacchtoage’ (Listen to your heart, or you’ll regret it) positioning with great pride and passion. 以其丰富的口感和诱人的香味, 真钱滚球茶叶黄金 wants to inspire consumers to tap into their inner voice and follow their own calling— #DilKiSuno.
Our expertise of over 30 years brings to you 真钱滚球茶叶黄金护理 - a handcrafted blend that combines the richness of tea with the goodness of Indian herbs. 真钱滚球茶叶黄金护理 is infused with a medley of five native ingredients that provide wholesome goodness and well-being in every cup. 真钱滚球茶叶黄金护理 packs the goodness of five native herbal ingredients including immunity boosting Tulsi to make a perfect cup of wholesome masala tea with each ingredient being known for a health benefit.
Give your family everyday care with 真钱滚球茶脉轮黄金护理. 现在就享受美味的茶吧, packed with the traditionally known benefits of 5 Natural Ingredients – Tulsi, 姜, Elaichi, 婆罗米语 & Adhimadhuram, that make your daily cup of tea take care of you and your loved ones, the Tamizh Way!
Tulsi – known to improve the body’s immunity; 姜 - known to be good for common cold and cough; Elaichi - known to help with digestion; 婆罗米语 - known to help improve memory; Adhimadhuram - known to be good for sore throat
阿格尼 is the second largest brand in 真钱滚球茶叶’s extensive portfolio, 在印度超过22个邦设有分支机构. 阿格尼 was first launched as a product targeted at price-sensitive consumers, especially those who aspired to shift from loose to branded tea. 晚些时候, 阿格尼 reinvented itself by migrating to the 真钱滚球茶叶 umbrella, in order to leverage the brand’s equity and resources. 真钱滚球茶叶阿格尼 gives consumers a strong tea with 10% extra-strong leaves at the best price.
1868年，真钱滚球茶叶公司 is a range of luxury teas from across India that celebrates the legacy of the Tata group. The significance of 1868 is derived from the year the Tata group was founded, and an exclusive collection of the 1868 range of teas was first unveiled at the Tata kiosk at the World Economic Forum (WEF) 2018 in Davos, Switzerland as the Tata group celebrated its milestone 150th year.
These teas are a selection of specially curated black and green teas picked from the finest tea gardens in Assam, 大吉岭, Nilgiris和蒙纳. 每种变体都搭配了香料, fruit flavors and flowers to create a unique experience that sparks moments of magic for our discerning consumers. The range is exclusively available through its own e-commerce website marking 真钱滚球茶叶’s entry into the premium tea space that leverages the fast-emerging direct to consumer commerce model.
真钱滚球茶脉轮黄金 is the second largest tea brand in South India and eighth largest across India, 在市场份额方面. 在过去的30年里, it has built a strong equity in the South Indian states of Tamil Nadu and Andhra Pradesh where it is predominantly sold. 用上等的阿萨姆茶制成, 以其力量而闻名, 脉轮黄金 is loved for its strong and lingering taste. With the recent restage of 脉轮黄金 and the launch of a new variant Elaichi, we intend to strengthen portfolio play and build equity in the fast-growing premium tea segment in South India.
真钱滚球茶卡南·德万 is the second most loved tea brand in Kerala, and one of the largest brands in Karnataka in the dust tea segment. Kanan德文 was popular as a loose tea mark for more than seven decades, and was then launched in 1984 as a packaged tea brand in Kerala. It was subsequently extended to Karnataka, Goa and Tamil Nadu. Since then, Kanan德文 has been a key brand of the 真钱滚球茶叶 portfolio.
In Karnataka, the brand is positioned on the platform of pure and natural. 除了常规的经典版本, 该品牌还提供真钱滚球茶Kanan德文强 , 给喜欢浓茶的消费者, 真钱滚球金叶茶 , a premium leaf offering from Kanan德文 that delivers an end cup with superior taste and aroma.
Tata 茶 双子座 has been the undisputed market leader in Andhra Pradesh and Telangana combined, 多年来在销量和市场占有率方面均有不俗的表现. 1978年推出, Tata 茶 双子座 is a premium blend made from the choicest teas sourced from the valleys of the Brahmaputra River in Assam. The signature bright brown colour of the tea symbolizes the balance of taste with the right amount of strength. The brand comes in a pack inspired by local Kalamkari art forms that are a symbol of pride of the Telangana region.
在今天忙碌的生活方式中, consumers are looking for products that are easy and quick to prepare with no compromise on taste, 香气和颜色. 记住这一点, our experts at 真钱滚球茶叶 set out on a journey to create a unique instant tea for the new age consumer. Introducing 真钱滚球快速茶 - a carefully crafted and unique instant tea, 不像市场上的其他产品, 有自制煮茶的味道.
Currently available in two great tasting flavors: Masala and 姜.
在苛刻的生活方式中, consumers are constantly on the lookout for beverage offerings that not only taste great, but also support their overall health and immunity. 真钱滚球茶图斯绿 is a uniquely crafted product that comprises of 65% real Tulsi leaves (mix of Rama, 克利须那神 & )和35%的绿茶. This product packs the age-old tradition of consuming Tulsi leaves to improve overall health and immunity in a tea bag or loose tea format. It is currently available in two formats: Loose tea leaves and tea bags.
So, sit back and enjoy a warm cup of tea with real Tulsi leaves. 当你需要的时候，阿斯利·图斯!
The tea experts at 真钱滚球茶叶 set out on a journey to create a tea blend that gives the consumer the goodness of all-natural ayurvedic ingredients with the real taste of their favorite tea.
介绍真钱滚球茶叶茶veda, a tea blend using carefully selected Assam teas with the goodness of Tulsi, 姜, 婆罗米语 & Cardamom crafted specially for the consumer who loves the real taste of tea.
Consumers today are demanding products with natural & herbal ingredients but are not willing to compromise on taste. 真钱滚球茶叶茶veda is in line with consumer expectations of taste and benefit which gives the brand a strong platform in a fast-growing segment.
Currently available as loose-leaf tea in 100 g and 250 g packs.