Tata Consumer Products launches 英国的喜马拉雅水
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the 真钱滚球集团 under one umbrella, has extended its 水 portfolio to the UK with the launch of 喜玛拉雅水, a premium natural mineral 水. 喜玛拉雅 is a well-known premium 水 brand in the Indian market, with strong quality and sustainability credentials. The UK launch is in line with the Company’s strategy to cross leverage its brands across markets and maximize brand potential. This is the first 水 brand to be launched by Tata Consumer Products in the UK. The brand will initially be available online only and distribution will be expanded gradually. 英国的喜马拉雅水 is carbon negative and 水 positive and uses fully recyclable packaging. Its bottling facility in the Shivalik Range in the 喜玛拉雅 mountains uses 100% renewable energy.
Sunil D’Souza, Managing Director & CEO of Tata Consumer Products speaking on the launch said, “We believe 喜玛拉雅 mineral 水 is a brand with significant potential. There is an accelerating health and wellness trend coupled with growing consumer consciousness about how products are sourced and packaged. 喜玛拉雅 has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets.”
喜玛拉雅水 is sourced directly from a pristine aquifer in the Himalayas. It travels on a 20-year journey of natural filtration through the mountain which protects its quality. The 水 is drawn from an aquifer 400 feet below the company’s bottling facility and bottled directly. It contains naturally occurring mineral 盐s and electrolytes. The 水 has a fresh, clean taste which is smooth on the palette and free from any aftertaste. For more information, please visit www.喜玛拉雅.co.uk
关于 Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the 真钱滚球集团 under one umbrella. The Company’s portfolio of products includes tea, 咖啡, 水, 盐, 脉冲, 香料, 准备去做产品, 早餐麦片, 零食和迷你餐. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include 真钱滚球茶叶, 泰特莱, 8点咖啡, 真钱滚球咖啡大, 喜玛拉雅 Natural 矿泉水, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as 真钱滚球盐, 真钱滚球Sampann and 真钱滚球Soulfull. 在印度, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.gdmmps.com